When designing a consulting service, it’s easy to get bogged down in questions like “Who’s my ideal client?” "How should I price?” or “Who’s my competition?”

Naturally, these outward-focused questions are important considerations as you carve out your offer and market position.

But they shouldn’t overshadow some fundamental inward reflection about what you do uniquely well.

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In fact, that's where I start with my clients when designing (or redesigning) their consulting services.

Before we ever attempt a well-articulated POV, shareable IP, or positioning statement, we zoom out and focus on one question:

• When you walk into a new client/work context, what do you see that others don’t?

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Some recent answers I’ve heard from clients:

• I think in systems, and see the potential for them everywhere
• I can spot the symptoms of a messy accounting setup
• I notice disengaged employees and can quickly suss out the common root cause
• I see people issues as the overarching thread in all struggling startups

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So, what do you see through your x-ray glasses?

Answering this question might require some digging, but it’s worth it.

This unique, effortless skill becomes a core differentiator you can design your business around.

💡

-Wes

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Want to kick around ideas about your service design or positioning?
​Book a free 45-minute strategy call with me whenever you're ready. No sales.